100%
AI and Pharma 2023
Start
What is artificial intelligence (AI)?
Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, natural language processing, speech recognition and machine vision.
Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data.
In this brief survey, we will ask your opinion about recent trends related to AI and pharmaceutical sales and marketing, use cases, and potential concerns. In addition to macro trends related to AI, we are very interested in your take on how generative AI platforms, such as ChatGPT, Bard, and Bing (Microsoft), can be used by brands and organizations near term.
Using a scale from A to F, where A is excellent and F is failure, how would you
rate (grade)
the
pharmaceutical industry (overall)
with regard to the current use of artificial intelligence (AI) for pharmaceutical sales and marketing purposes.
A
B
C
D
F
Don't Know/Not Sure
How would you rate the impact of (generative) artificial intelligence on the following areas of pharmaceutical companies over the next 5 years?
No Impact At All
Moderate Impact
Significant Impact
R&D
No Impact At All
Moderate Impact
Significant Impact
Sales
No Impact At All
Moderate Impact
Significant Impact
Consumer Marketing
No Impact At All
Moderate Impact
Significant Impact
HCP Marketing
No Impact At All
Moderate Impact
Significant Impact
Patient Support Programs
No Impact At All
Moderate Impact
Significant Impact
Medical Affairs
No Impact At All
Moderate Impact
Significant Impact
What are some examples how (generative) AI can be used for
pharmaceutical sales
?
Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data.
What are some examples how (generative) AI can be used for
pharmaceutical marketing
?
What are some examples how (generative) AI can be used for
patient support programs
?
What are some examples how (generative) AI can be used by
pharmaceutical medical affairs
?
What are some examples how (generative) AI can be used for
content and creative
by pharmaceutical marketing brands and their agency partners?
Any other examples of how (generative) AI may be useful to pharmaceutical sales and marketing that has not been discussed above?
How
concerned
are you about the following areas with regard to the impact of (generative) AI as it relates to pharmaceutical sales and marketing on the following areas?
Not At All Concerned
Somewhat Concerned
Very Concerned
Ethical Concerns
Not At All Concerned
Somewhat Concerned
Very Concerned
Job Loss
Not At All Concerned
Somewhat Concerned
Very Concerned
Job Retraining
Not At All Concerned
Somewhat Concerned
Very Concerned
Data Accuracy/Errors
Not At All Concerned
Somewhat Concerned
Very Concerned
Data Privacy and Security
Not At All Concerned
Somewhat Concerned
Very Concerned
Bias and Fairness
Not At All Concerned
Somewhat Concerned
Very Concerned
Transparency
Not At All Concerned
Somewhat Concerned
Very Concerned
Regulatory
Not At All Concerned
Somewhat Concerned
Very Concerned
Any other
concerns
about the use of (generative) AI for pharmaceutical sales and marketing?
If any, what generative AI platforms or applications
are you using
the most in recent months related to
pharmaceutical sales and marketing
?
If any, what are generative AI platforms or applications
are you using
the most in recent months for
personal reasons
?
If you are willing to be quoted (by name) as an expert source, please confirm or provide your preferred name and email address below.
Done
Powered by
QuestionPro
Loading...
close
drag_indicator
close
Yes
Cancel
Continue
Answer Question
Continue Without Answering
Keep Data
Discard
close