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The Future of the Brand.com 2026

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We are at a crucial moment as an industry. AI answer engines reward depth, specificity, and volume. MLR and fair balance reward restraint. Now is the time for pharma to address the tension and determine the best path forward.  DHC, CMI, and Google have come together to gather industry-level knowledge that helps us all win – patients, physicians, pharma, and the platforms that are now creating the future of what AI-first search and discovery looks like this year – and next.

To that end, we are seeking your input as we gather key insights to better understand what’s happening at scale across companies and brands. This survey is anonymous, and we will use all responses only in aggregate. 

In appreciation for your participation, you will receive: 
- An executive summary of the findings 
- Your name on a short list for access to the Forum on this topic at Bayer on November 5th 
- We will make a charitable donation to the following nonprofits (ALS, Patient Access Network, Boys and Girls Club) 

Thank you very much for your time and support. Please start the survey now by clicking the NEXT button
What is your role level? 
What is your role level? 
Which best describes your organization?
Which best describes your organization?
For the purpose of this survey, which audience represents your primary focus?
For the purpose of this survey, which audience represents your primary focus?
How involved are you in strategic, operational, or budget decisions regarding brand websites and owned digital channels?
How involved are you in strategic, operational, or budget decisions regarding brand websites and owned digital channels?
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